Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Roger Dooley
Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.
Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems
Abstract: Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems
หมวดหมู่:
ปี:
2014
ฉบับพิมพ์ครั้งที่:
Abridged
สำนักพิมพ์:
Audio-Tech Business Book Summaries;Wiley
ภาษา:
english
ISBN 10:
1118175964
ISBN 13:
9781118175965
ซีรีส์:
Audio-Tech Business Book Summaries (Series)
ไฟล์:
EPUB, 439 KB
IPFS:
,
english, 2014
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